My Investment Shopping Cart
Peter Lynch, the legendary portfolio manager of the Fidelity Magellan Fund, said, “Buy what you know.” As a result, I created my shopping cart investment portfolio consisting of twenty companies my family and I use often. And, like a regular shopping experience, I substituted some products because others weren’t available. My local grocery store is privately held HEB, so I added Kroger as a replacement.
Here are the companies in my shopping cart:
- Alphabet
- Amazon
- Anheuser-Busch
- Apple
- AT&T
- Clorox
- Coca-Cola
- Costco
- General Mills
- Home Depot
- Honda Motor
- Johnson & Johnson
- Kroger
- Netflix
- P&G
- Starbuck’s
- Target
- UPS
- Walgreen’s
The portfolio is down 4.62% year-to-date, while the S&P 500 has lost 6.04%. Last year, it was up 19.79%, and the S&P climbed 28.71%. Over the past 3-, 5-, and 10-year periods, the shopping cart portfolio has averaged 17%, slightly ahead of the S&P 500, which returned 16%. The current yield for the portfolio is 2.18%.
The shopping cart portfolio has captured 96% of the upside and 74% of the downside for the past decade, relative to the S&P 500. The capture ratio is 1.29, outperforming the market.
If you’re looking to cook up a sizzling portfolio, throw some household names in your shopping cart.
April 21, 2022
Note: Past performance is no guarantee of future performance.